The Estée Edit

When Estée Lauder was gearing up to launch their millennial focused line, The Estée Edit, they tapped KAROT to help develop their visual style and voice for the digital sphere. The result was a wide range of content that established both the tone and feel of the brand.

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Producer:
Kerry Girvin, Jamie Pelayo, Luke Frydenger
Creative Director/Director:
Luke Frydenger
Cinematographer:
Alexander Hankoff
Editor:
Luke Frydenger
Colorist:
The Mill
The Estée Edit | Sizzle

Working with the Estée Edit’s first two beauty editors, Irene Kim and Kendall Jenner, we created a debut teaser that married the brand’s classical roots with its contemporary identity.

Producer:
Kerry Girvin, Jamie Pelayo, Luke Frydenger
Creative Director/Director:
Luke Frydenger
Cinematographer:
Alexander Hankoff
Editor:
Luke Frydenger
Colorist:
The Mill
The Estée Edit | Barest

The Barest features the iconic Kendall Jenner nude in bed. Confident neutrals, with minimal fuss. Nuff said.

Producer:
Kerry Girvin, Jamie Pelayo, Luke Frydenger
Creative Director/Director:
Luke Frydenger
Cinematographer:
Alexander Hankoff
Editor:
Luke Frydenger
Colorist:
The Mill
The Estée Edit | Glow

We showcase Estée Edit’s Glow line in this 1960’s pop-inspired, playful video starring beauty editors Kendall Jenner and Irene Kim.

Producer:
Kerry Girvin, Jamie Pelayo, Luke Frydenger
Creative Director/Director:
Luke Frydenger
Cinematographer:
Alexander Hankoff
Editor:
Luke Frydenger
Colorist:
The Mill
The Estée Edit | Edgiest

Dark and moody, in this piece Kendall looks directly to camera revealing Estée Edit’s Edgiest eye.

BEHIND THE SCENES OF THE ESTÉE EDIT

Behind The Brand

What would Estée do? Creator of The Estée Edit, Sarah Creal, explains the intentions behind the brand.

@TheEstéeEdit

    Beauty tutorials from The Estée Edit’s Guest Contributors, Kendall Jenner and Irene Kim.

    Previous slide Next slide
    Producer:
    Kerry Girvin
    Creative Director/Director:
    Luke Frydenger
    Cinematographer:
    Alexander Hankoff
    Editor/Colorist:
    Luke Frydenger
    How To | Lip Flip Party
    Producer:
    Kerry Girvin
    Creative Director/Director:
    Luke Frydenger
    Cinematographer:
    Alexander Hankoff
    Editor/Colorist:
    Luke Frydenger
    How To | Late Night Eraser
    Producer:
    Kerry Girvin
    Creative Director/Director:
    Luke Frydenger
    Cinematographer:
    Alexander Hankoff
    Editor/Colorist:
    Luke Frydenger
    How To | Flash Illuminator
    Producer:
    Kerry Girvin
    Creative Director/Director:
    Luke Frydenger
    Cinematographer:
    Alexander Hankoff
    Editor/Colorist:
    Luke Frydenger
    How To | Beam Team